link to amazon advertising

Another Amazon Critic…Joe Wikert

I’m linking to this article because it discusses advertising, e-books, Amazon, and book prices.

But that isn’t all it does.

It also insults self-published authors and small presses.

At some point in the not-too-distant future, I believe we’ll see ebooks on Amazon at fire-sale prices. I’m not just talking about self-published titles or books nobody wants. I’ll bet this happens with some bestsellers and midlist titles.

I don’t want to sound like Joe Konrath in this post, but I can see why he gets so pissed off. Seriously, this is major condescension. And it’s getting tired now.

And, I’d like to know what’s so bad about e-books being sold at lower prices, in volume, and creating more competition to get better books out for readers who have budgets and love to read e-books.

Evidently, the all so knowledgeable Joe Wikert never read a paperback novel back in the day. Publishers advertised in these paperbacks all the time and no one ever said anything about it. This isn’t something new. They may still do this, but I haven’t read a print book of any kind in so long I’m not sure.

A publisher that I work with advertises other authors and books on their list on my Amazon pages right below the product information for many of my books. I don’t mind. Have a blast. Most of the time no one pays attention to those ads anyway. And frankly, I never read or purchased a book I’d seen advertised in the back of a paperback for that matter. I don’t really think that kind of advertising works at all, in e-books or print books. But that’s another post.

Joe even bashes the Kindle Owner’s Lending Library, without explaining anything about it. He offhandedly makes it sound as if people are getting free e-books.

What Joe doesn’t mention is that people like me have coupons for e-books on Kobo, and yet all the e-books I’d like to buy with those coupons don’t count with big publishers. You know, the big publishers who are charging the outrageous prices of 12.99 and more for e-books. Yet they refuse to let readers take advantage of deals. But Joe never mentions this anywhere in the article. At one point, I almost started to cry for the big publishers.

I can’t help thinking that Joe isn’t getting the full concept of what’s been happening in publishing, and how e-books have changed the entire landscape of reading in a general sense. In any event, it’s an interesting piece for the sake of argument, especially the part about the DOJ. And Joe could be right for all I know. But so far, like them or not, Amazon has been on top of their game and they have been geared toward the reader and the author, not the publisher. And there are people out there who don’t like that.